KNOWN MORE IN ASUS ZENFONE MAX PRO M1!

KNOWN MORE IN ASUS ZENFONE MAX PRO M1!



ASUS ZenFone smartphone series with the support of large battery capacity, has been recognized by the public has tremendous stamina. In April 2018, where ZenFone Zoom S and ZenFone 4 Max became the top two devices with the highest score. In fact, ZenFone Zoom S has been named as the smartphone with the most durable battery ever tested.

Not Just Max Power, But Max Everything

ASUS released the ZenFone Series family that has the first big battery capacity in 2014, later dubbed the ZenFone Max. In 2016, the ASUS ZenFone 3 Max Series is released with a fingerprint sensor feature, then in 2017 ZenFone 4 Max is reinforced with a dual camera system that allows users to switch between two camera types to take pictures.

In line with that, ASUS has also developed the ZenFone Max family by increasing the number of features that are useful for users. Not just a large battery, but constantly improvements are also made to have high functionality for the user, such as the camera system before, although this device is intended as an entry level device.



Senior Product Manager of ASUS Global, TH Cheng, mentions that the creation of ZenFone Max Pro M1 is based on an idea of ​​the philosophy of Max said, which is not just a matter of perfomance alone. Instead, Max also refers to improving other aspects such as camera quality, audio, and more.

ZenFone Max Pro M1 is equipped with a 6-inch wide-resolution Full HD + berbezel thin screen with a body measuring 5.5 inches. Inside is the Snapdrgon 636 processor which is the latest series of processors for Qualcomm's mobile platform. This smartphone is also supported by 5 magnet speakers with technology called NXP smart amplifier, and features face recognition as a security. These features, combined to give users maximum user experience while maintaining an affordable price.


Furthermore, ZenFone Max Series family also get an increase in aesthetic qualities starting from the ZenFone 3 Max series. Instead of using plastic, the outside of the ZenFone Max Pro M1 casing has been made of metal. The entire construction between gain gaps, side buttons and headphone jacks has all undergone extensive testing. This ensures that no details are missed, maximizing the user experience and production results.

Based on data from internal sources, according to TH, ZenFone Max users are divided into 2 categories. First are users of heavy user type, they tend to focus on hardware capabilities on the device, such as CPU performance and screen resolution. Both are users with high mobility, ie business traveler and tourist. These people usually use a smartphone on a long journey (traveling), want to watch a video, or take photos on their way and, hence they require long battery performance.


With the presence of ZenFone Max Pro M1, these two categories of users can be merged. So they can enjoy the performance of an amazing device, such as to run the game while simultaneously the smartphone also has a battery durabiilta qualified. There is no interruption when you want to watch the video in a long time, so you can enjoy the content nonstop.

Through a series of internal tests conducted by ASUS R & D team, it is known that ZenFone Max Pro M1 and YouTube video play continuously for up to 20 hours, or equal to watching 2 Seasons Game of Throne on Netflix. Performance gamingnya is also not less amazing. Based on testing, gamers can play Mobile Legend up to 12 hours duration.


For fans of Garena Free Fire, the game was able to play no less long ie 9 hours on the ZenFone Max Pro M1. In fact, Rule of Survival, a game that demands high graphics quality, can be played up to 8 hours on this device.

Market research institute for gaming, e-sports and mobile market, Newzoo, released a report stating that, the trend of mobile gaming in Asia Tenggera continues to increase through mobile gaming content. They recorded mobile games accounted for 55 percent of gaming revenue in Asia by 2017. Another survey conducted by Yahoo in Taiwan, shows that there are about 8.9 million gamers in the first half of 2017, of which 97 percent are mobile gamers.

Mobile gamers are the largest group in the suvei, 80 percent say they are part of the community. The figures show that the mobile gaming market in Taiwan is quite mature.

The increasing mobile gaming market in Asia Pacific, especially in India, is enough to draw ASUS strategic interest in working on the sector. ZenFone Max Pro M1 represents an optimal choice for mobile gamers, especially for tight users on budget, but wants to keep enjoying the performance of a smartphone capable of gaming.


Power Saving CPU and Multi Thread Performance

Through a study conducted by the ASUS R & D team including the feedback provided by the Zentalk forum, an official forum for ASUS ZenFans, as well as from the gamer community, it was found that the cause of the lag on the smartphone is when the user operates multiple applications on the smartphone at the same time .



Conditions increasingly aggravated when is one application that requires high graphics performance on the smartphone. Therefore, the performance of the CPU becomes the main priority of ASUS in creating ZenFone Max Pro M1.

Therefore, ZenFone Max Pro M1 has been equipped with a powerful processor performance Snapdragon 636. The processor has a higher performance 1.5 fold compared to the previous generation of 625. Through the score on Antutu, Snapdrgon 636 managed to reach the figure of 116 thousand. As a result, users can play virtually any content smoothly like games, videos, or chatting on the phone without worrying about performance problems.


Extra Battery Capacity with 5000 mAh

Very few smartphone manufacturers can customize their devices with 5000 mAh battery. But ASUS has been using high capacity batteries in the ZenFone Max Pro M1 series since 2015. At that time, this was a big challenge, but the R & D team was able to do so thanks to their extensive technical expertise and extensive technical skills in battery engineering.



In the years since that time, ASUS has achieved further developments and improvements in battery technology, allowing companies to differentiate themselves from their competitors. In addition, this large battery capacity, not a smartphone to be expensive for consumers. In contrast, ASUS phones with large batteries even have a competitive price. This feature feature has been well received by users especially the younger generation. Internal surveys show that almost all ZenFone Max users are 24 years or younger.

Although other vendors are also creating great battery-powered smartphones, ASUS is still higher than they are. ASUS phones typically have a battery capacity of 1000 to 2000 mAh higher than other vendors, but still have a size or price similar to their phones. So what's the secret that ASUS can afford to maximize the capacity of its smartphone battery while maintaining the slim size of the phone?

According to TH, it comes from the printed circuit board (PCB) technology in our phone unmatched in this industry. PCBs used for CPUs and batteries play a key role in determining the physical size of a battery. Because of the space left on the phone is enough, it can be used to embed a larger battery. This requires seriousness and high difficulty.

But beyond that, ASUS wants to deliver outstanding battery performance without sacrificing the quality of other parts, or reduce the specifications of the phone. Very few smart phone manufacturers are able to offer high-definition hardware along with exceptional battery power capacity.

This innovation makes a real difference in mobile performance. Testing conducted by ASUS has shown that 5000 mAh battery can stay alert in 4G network for 35 days, or 42 hours for talk time in 3G, and 28 hours browsing on web using WiFi.

Today, many vendors are switching features instead of providing large battery capacity, better reducing it and providing fast charging features. But ASUS thinks of it, because if we have a smartphone with a large battery, lightweight, and portable, as well as having great battery performance, then you do not have to worry about charging at all.

This is the safest solution, because the fast charging solution, though sounds interesting, actually tends to shorten the battery life in an effective and fast manner. Maybe even, you have to buy a new phone in a year because of it. While the ZenFone Max Pro M1 has a lifetime twice as long as other phones on the market.




Full HD Screen + Supported Cristal Clear 2K Resolution

The maximum resolution of the smartphone display can be a limitation for the quality of graphics from a single video or game. If the screen can only support HD resolution, then it is useless to play 4K resolution video or with high quality above it. Because the device only replays the context of the HD graphics.

This is why the ZenFone Max Pro M1 is equipped with ultra-slim screen sized 1660 × 1080, Full HD + ultra-thin aspect ratio 18: 9. The brightness of the screen goes up to 450 nit, and has a contrast ratio of 1500: 1. Most midrange phones in the market have a 5.45 inch or 5.7 inch HD display. Very few are equipped with a high resolution screen without panels.


Smart Amplifier with 2X Volume Boost

ASUS wants its device users to really apply the "MAX" philosophy to the ZenFone Max family, by presenting high performance features on ZenFone Max Pro M1. Inside the game, players also want quality audio output.

So, ultimately ASUS works to improve the phone's audio performance. This is done by embedding the features of five-magnet speaker system, coupled with smart amplifier from NXP. This allows the smartphone to provide layered and nuanced audio output, so there is no detail of the missing audio.

TH illustrates the advantages of a five-magnet speaker system with a simple and intelligent analogy, "For most speakers, the sound is scattered, like you're listening to music being played in an open field. The five-magnet speaker system is more like listening to the music being played in the concert hall - the audio is more focused. "


Dual Bokeh Camera to Produce Stunning Portrait Photos





For a traveler and a mobile photography lover, the ZenFone Max Pro M1 offers a dual camera, where a second camera works to produce depth of photo depth, resulting in a more accurate bokeh effect in portrait mode. With one lens focusing on melee images and the other on distant objects, the user can easily create a subject photo with a blurred background. Real-time beauty mode coupled with the LED flashlight Softlight also presents the best picture of the user while berselfie atay photographing the face.


Android Operating System Pure 8.1

In a serious ZenFone family series, ASUS always uses an android operating system that is enhanced and enriched with features from ZenUI exclusively. But on the ZenFone Max Pro M1, this is the first time ASUS uses Android OS Pure 8.1 Oreo, without ZenUI.



This OS is fast, simple and smart. These changes are also made based on user experience, as the ZenFone Max series is for gamers, many of whom prefer the OS Android Pure  with some feature customization. From the feedback, ASUS finally decided to use Android Pure to respond to the user's wishes.


Therefore, it is not enough to have a phone with a high battery capacity. However ZenFone Max Pro M1 is also intended for maximum performance in all aspects, including battery, CPU, camera, screen size, resolution, as well as volume and audio performance. These features are the hallmarks of the ASUS brand, so all users, be it games, watch videos, or take photos, will be able to enjoy the maximum effectiveness of the ZenFone series.



DETAIL SPECIFICATIONS

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